Entrepreneur with over two decades of frontline experience operating and advising startup companies on product, strategy, and brand development. Rasheen is the Co-Founder & Head of Business at PERIMETER, Co-Founder & President of Realcast, Founder & Head of Product at Flexpower, and Venture Partner at Elefund.
PERIMETER, Realcast, Flexpower & Elefund
PERIMETER is a full-service marketing firm that empowers brands to go beyond boundaries and reimagine what’s possible.
Realcast is an award-winning company that develops XR (extended reality) immersive experiences for LBE (location based entertainment) and innovative VR (virtual reality) video games.
Flexpower is a global wellness brand whose products have aided in the performance and recovery of thousands of elite athletes in more than 1,000 teams and institutes in 30+ sports across 20 countries.
Elefund is a venture platform that partners and invest in daring founders early, building lifelong relationships.
Advisor & Consultant
In addition to starting, advising, and investing in companies, Rasheen has worked intimately with professional athletes his whole career, including projects in China, Mexico and Silicon Valley. Rasheen was born and raised in South Central Los Angeles and holds a BA in Economics from the University of California at Berkeley.
Press
Forbes – NBA Star Giannis Antetokounmpo Has A Secret Weapon For Your Sore Feet
C Magazine – Ultimate Flex
Angeleno Magazine – Flexpower’s Plant-Based Products Will Help You Be More Active
WWD – Flexpower Self-Care Brand Launches Into Luxury Retail
Dallas Magazine – Flexpower Plant Based Pain Relief Products
Aspen Magazine – Step Up Your Wellness Game With Flexpower
The Hollywood Reporter – Secret Weapon For Sore Feet in Cannes And Beyond
Angeleno Modern Luxury– California Wellness Experts Share Their Secret To Optimal Health
Golf Digest – 10 Products To Help You Stay On Track Of Your Fitness Goals
Marie Claire – The 30 Best Beauty Products To Launch In April 2023
Men’s Health – How To Make 2023 Your Best Looking Year
The Purist – Flexpower: Feel Good In A Bottle
Aspen Modern Luxury – Don’t Let Skiing Get In The Way Of Your Apres Ski
Hamptons Magazine– Here’s The Recipe For Feeling Good
Riviera Magazine – What’s Stopping You From Feeling Good?
– Modern Luxury San Diego
San Francisco Magazine – San Francisco’s Top Wellness Gurus Share Their Secrets To Success
Hamptons Magazine– Flexpower Is Changing Pain Relief For Everyone
C Magazine –Body Language
The Purist – Flexpower’s Aspen Takeover Wins Presidents Day Weekend
Aspen Times – Mountain Mayhem Presidents Day Pop-Up
BFA
PRESS ARCHIVE
Black Enterprise Magazine
The Athletic
Yahoo Sports
The Undefeated
CNBC
Fortune Small Business
Sporting News
Yahoo Finance
Sports Business Journal
ESPN
San Francisco Business Times
San Francisco Chronicle
East Bay Express
